DEQQ Apparel is an artist-led fashion brand bringing art out of galleries and into our everyday lives.
DEQQ Apparel is an artist-led fashion brand producing limited edition wearable art. We believe that art should be experienced in our daily lives. To start conversations, make us think, stir emotions. So change the world around you. Wear art to share art.
"We believe clothing is not disposable. It should be made to last and from materials that can be repaired after use. A garment should have value even after fashion trends change. "
Artists must be paid for their work. We secure their art with state-of-the-art technology embedded into every garment. Buying from DEQQ ensures artists get paid for their work and that buyers are confident that their investment is genuine.
"Art should make us feel more clearly and more intelligently. It should give us coherent sensations that we otherwise would not have had. But the price of a work of art is now part of its function, it’s new job is to sit on the wall and get more expensive. Instead of being the common property of humankind the way a book is. Suppose that every worthwhile book in the world cost $1million - imagine what a catastrophic effect on culture that would have."
Ani and I have worked together for 10 years. We laugh, quarrel and continue to care for one another through all the good and bad times life has presented to us. What continues to strengthen our friendship is our common ethos of acceptance and equality. We created DEQQ Apparel to reflect those values.
I have personally experienced the profound impact that art makes in people’s lives. I believe it can help change the dialogue we are having in our society, and I hope DEQQ Apparel can contribute to that goal.
Throughout my career, I have been an advocate for diversity, equity and inclusion. I believe in technology’s ability to create opportunity, accessibility, and equality. I’m a huge fan of Vancouver's Indigenous fashion scene, and when David talked to me about the idea, I immediately saw how DEQQ’s technology-secured and artist-led process could solve a very real problem. Too many artists' creations are appropriated without credit or compensation.
I see DEQQ Apparel’s offering as transformative. Artists are able to express their art on a new medium with complete creative control over the outcome, and give their fans confidence that they are buying an authentic work of art.
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